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Oats are trendy and natural functional food and one of the healthiest grains on earth

Nordic oats – healhty and delicious choice. Read why you should choose oats!

May 5, 2022

Oats

Oat’s nutrition values matches the nutritionists’ recommendations

Oats are extremely rich in fiber that makes them a high-quality and well-absorbing source of nutrition. Recommended by nutritionists worldwide, they have become a preferable alternative for aware consumers, such as fitness and health fans, since oats are gluten-free and suitable for most people, even with limited diets. Oats have a pleasant smooth taste that suits everyone.

Digestive wellbeing and maintaining a healthy weight are listed on top of what consumers are looking for right now, according to Mintel, Global Market Research and Market Insight. Health awareness is here for good, this trend is not passing. Consumers pay attention to what they eat and how they feel. Who wouldn’t want to have a healthy heart and live a longer life?

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Inside the Nordic oats

Oats are a cereal plant with a loose, branched cluster of florets. When ready to be harvested, oats turn into beautiful golden yellow color. Usually, oats are cultivated in a cooler climate – for example in Finland, Northern Europe. Oats are one of the healthiest grains on earth. After oat groats are dehulled, they have three parts in the edible grain:

The Bran of Oats

The outer layer is called the bran which protects the seed and is rich in both soluble and insoluble fibre. The bran contains vitamins, minerals and is rich in good quality plant protein. Phytochemical, such as avenanthramides and flavonoids, are concentrated in outer bran layers. Researchers are interested in these substances as they have been shown to have a variety of health effects in studies.

The Germ of Oats

The core is called the germ which nourishes the seed and contains antioxidants, vitamins, and healthy fat. Oats contain more soluble fibre than any other grain. They have a special soluble fibre component, beta-glucan, concentrated in the bran layer. When the bran is left on, the grain can be called whole grain.

 

Boost your product marketing with EU-approved health claims of Oats

Oats’ beta-glucan helps to lower cholesterol. Also, with beta-glucan, it is easier to maintain a normal healthy digestive system and to balance blood sugar levels. These EU-approved health claims will boost your product marketing. Claims can be used for foods which provide at least 1 g of oat beta glucan per quantified portion. In addition to that, information shall be given to the consumer that the beneficial effect is obtained with a daily intake of 3 g of oat beta-glucan.

Beta-glucan forms a viscous solution which moves very slowly in the digestive system and releases energy.

Gut-friendly oats keep the stomach full longer, providing satiety and help in weight watching. The fats in oats are relatively healthy. Oats have high fat content (6-10 %) compared to other cereals and fatty acid composition is very beneficial. Soluble fibre also slows down the absorption of glucose. Thanks to this there are no unpleasant highs and lows in blood sugar. Soluble fibres also inhibit the reabsorption of bile from the intestine which in turn increases the synthesis of bile acids from cholesterol and thus reduces circulating (LDL) cholesterol concentrations.

 

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