Nordic oats – healthy and delicious choice. Read why you should choose oats!
Oat’s nutrition values matches the nutritionists’ recommendations
Oats are extremely rich in fiber which makes them a high-quality and well-absorbing source of nutrition. Recommended by nutritionists worldwide, they have become a preferable alternative for aware consumers, such as fitness and health fans, since oats are gluten-free and suitable for most people, even with limited diets. Oats have a pleasant smooth taste that suits everyone.
Digestive wellbeing and maintaining a healthy weight are listed on top of what consumers are looking for right now. Health awareness is here for good, this trend is not passing. Consumers pay attention to what they eat and how they feel. Who wouldn’t want to have a healthy heart and live a longer life?
Inside the Nordic oats
Oats are a cereal plant with a loose, branched cluster of florets. When ready to be harvested, oats turn into beautiful golden yellow color. Usually, oats are cultivated in a cooler climate – for example in Finland, Northern Europe. Oats are one of the healthiest grains on earth. After oat groats are dehulled, they have three parts in the edible grain:
The Bran
The outer layer is called the bran which protects the seed and is rich in both soluble and insoluble fibre. The bran contains vitamins, minerals and is rich in good quality plant protein. Phytochemical, such as avenanthramides and flavonoids, are concentrated in outer bran layers. Researchers are interested in these substances as they have been shown to have a variety of health effects in studies.
The endosperm
The middle layer of the oat is called the endosperm. It provides energy for the seed and contains lots of protein and carbohydrates. This part contains beta-glucan, an extremely healthy fibre, which we will return to shortly.
The Germ
The core is called the germ which nourishes the seed and contains antioxidants, vitamins, and healthy fat.
Boost your product marketing with EU-approved health claims of Oats
Oats contain more soluble fibre than any other grain. They have a special soluble fibre component, beta-glucan. Beta-glucan helps to lower cholesterol. Also, with beta-glucan, it is easier to maintain a normal healthy digestive system and to balance blood sugar levels. These EU-approved health claims will boost your product marketing. Claims can be used for foods which provide at least 1 g of oat beta glucan per quantified portion. In addition to that, information shall be given to the consumer that the beneficial effect is obtained with a daily intake of 3 g of oat beta-glucan.
Gut-friendly oats keep the stomach full longer, providing satiety and help in weight watching. The fats in oats are relatively healthy. Oats have high fat content (6-10 %) compared to other cereals and fatty acid composition is very beneficial. Soluble fibre also slows down the absorption of glucose. Thanks to this there are no unpleasant highs and lows in blood sugar. Soluble fibres also inhibit the reabsorption of bile from the intestine which in turn increases the synthesis of bile acids from cholesterol and thus reduces circulating (LDL) cholesterol concentrations.
"Beta-glucan forms a viscous solution which moves very slowly in the digestive system and releases energy."
Gut-friendly oats keep the stomach full longer, providing satiety and help in weight watching. The fats in oats are relatively healthy. Oats have high fat content (6-10 %) compared to other cereals and fatty acid composition is very beneficial. Soluble fibre also slows down the absorption of glucose. Thanks to this there are no unpleasant highs and lows in blood sugar. Soluble fibres also inhibit the reabsorption of bile from the intestine which in turn increases the synthesis of bile acids from cholesterol and thus reduces circulating (LDL) cholesterol concentrations.
Unmatched versatility
Focus being in the unique health aspects and pleasant taste of oats, oats’ versatility shall not be forgotten as oats in its many forms is an extremely versatile ingredient. Oats and nutrient dense oat bran can be applied to almost any food. Oats can be used in oatmeal, granolas, bars and biscuits, oat drinks, oat gurts and meat alternative applications, to name a few. In addition to all the health benefits, oats offer also various functional benefits to affect the texture of food applications. These include thickening and stabilising functions and water-binding properties.
Raisio’s oat portfolio ranges from various gluten-free ingredients to plant protein. Read more about specific products:
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