The Power of oat fiber and beta-glucan
Oats are extremely rich in fiber
Oats are incredibly rich in fiber, packing an impressive nine grams per hundred grams. With a daily recommendation of 25–35 grams of fiber for wellbeing, incorporating oats into a diet helps you effortlessly meet this goal.
Discover the remarkable health benefits of oat fiber and beta-glucan. Enhance your products with EU-approved health advantages of oats and elevate your brand as the go-to choice for health-conscious consumers.
Oat fiber keeps the stomach happy
Oat fiber is the champion of digestive well-being. It increases the mass passing through the intestines, enhancing stomach function, preventing constipation, and supporting overall intestinal health. Oats promote a feeling of fullness, aiding in weight management.
Naturally gluten-free, oats are suitable for people with celiac disease. Additionally, oats prove a valuable fiber source for those with sensitive stomachs, such as irritable bowel syndrome (IBS). A high-fiber diet is linked to a reduced risk of chronic diseases, such as cardiovascular diseases and type 2 diabetes (Nordic Nutrition Recommendations 2023).
Oat beta-glucan reduces cholesterol
Beta-glucan, a miracle substance in oats, is globally recognized for its cholesterol-lowering effects. This soluble oat fiber forms a gel in the intestines, preventing dietary cholesterol absorption. The cholesterol lowering claim can be used in marketing, if there is at least 1 g of beta-glucan per quantified portion.
Beta-glucan also helps to stabilize blood sugar levels after meals, benefiting individuals who are aiming to maintain stable blood sugar levels. The health benefit is effective with meals containing 4 grams of beta-glucan per 30 grams of carbohydrates.
Oat fiber health claims approved in the EU
1) Consumption of beta-glucans from oats as part of a meal contributes to the reduction of blood glucose increase after a meal. Art.13(1).
The claim may be used only for food which contains at least 4 g of beta-glucans from oats or barley for each 30 g of available carbohydrates in a quantified portion as part of the meal. In order to bear the claim information shall be given to the consumer that the beneficial effect is obtained by consuming the beta-glucans from oats or barley as part of the meal.
2) Beta-glucans contribute to the maintenance of normal blood cholesterol levels. Art.13(1).
The claim may be used only for food which contains at least 1 g of beta-glucans from oats, oat bran, barley, barley bran, or from mixtures of these sources per quantified portion. In order to bear the claim information shall be given to the consumer that the beneficial effect is obtained with a daily intake of 3 g of beta-glucans from oats, oat bran, barley, barley bran, or from mixtures of these beta-glucans.
3) Oat beta-glucan has been shown to lower blood cholesterol. High cholesterol is a risk factor in the development of coronary heart disease. Art. 14(1)(a).
Information shall be given to the consumer that the beneficial effect is obtained with a daily intake of 3 g of oat beta-glucan. The claim can be used for foods which provide at least 1g of oat beta glucan per quantified portion.
4) Oat grain fiber contributes to an increase in fecal bulk. Art.13(1).
The claim may be used only for food which is high in that fibre as referred to in the claim HIGH FIBRE as listed in the Annex to Regulation (EC) No 1924/2006.
Market with oat health benefits
Elevate your products with the EU-approved health claims of oats. Tap into the properties of oat fiber and beta-glucan to position your brand as the premier choice for health-savvy consumers.
Add fiber and beta-glucan with FiprOat™
- Contains all the goodness of oats in a concentrated form
- Increase beta-glucan and dietary fiber content even with small dosages
- Can be easily added to various food applications
- Excellent water binding capacity and thickening properties
Upgrade your products with healthy oats
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