Finnish organic oats appeal to consumers with their premium quality and health benefits. At Raisio, we believe that organic products like these can give manufacturers of healthy foods strong growth opportunities, even in challenging economic times.
How to justify the higher price of organic products?
The organic sector has faced challenges as consumers have become more cautious about premium purchases, which organic products often are.
Even so, health has become a bigger factor in buying decisions. Many are putting their well-being first despite tighter budgets. By highlighting both the health and sustainability benefits of organic products, organic brands can strengthen their appeal and help consumers feel they’re getting their money’s worth.
One way to justify the higher price is by using organic oats. Recommended by nutritionists worldwide, oats have become a preferred choice for health-savvy consumers. Finnish oats, known for their purity, traceability and premium quality, further strengthen the value people associate with organic products.
Organic oats are Nordic's best kept secret
Oats may still be unfamiliar to some, but they’re gaining recognition as a versatile alternative to other grains. Oats are naturally nutritious and, in our case, gluten-free too.
“In Finland, there’s a long tradition of farming oats for people to eat, and they’ve long been valued for their health benefits, sustainability and versatility. At Raisio, we’re proud to offer a range of premium-quality organic oats that are also gluten-free,” explains Export Manager Heidi Romu.
Finnish oats are known for their excellent quality, which is guaranteed by strict quality control, clean nature, and exceptional weather conditions.
“Finnish agriculture is known for having some of the strictest food safety standards. Our oats are grown by contract farmers for excellent traceability, and we test their quality at every stage of the supply chain,” says Romu.
Why choose organic oats?
The health hero with endless possibilities
Oats have earned their place as a nutritional powerhouse, packed with fibre and protein. And organic oats? Even better. They’re a favourite among health-conscious consumers looking for clean, natural and less processed food. On top of that, oats are incredibly versatile – they work in everything from cereals and muesli to porridge, baked goods, smoothies and even as a topping for salads or yogurt. That makes them a dream ingredient for breakfast and snack brands wanting to innovate and create exciting new products.
Clean labels are in – and oats deliver
Today’s shoppers are all about transparency. They want simple, wholesome ingredients without the extras: no artificial additives, preservatives or GMOs. Organic oats fit this clean-label trend perfectly, helping brands offer better-for-you options that can replace ultra-processed foods in everyday diets.
Tapping into modern diets
Oats are naturally gluten-free when processed correctly, high in fibre and fully plant-based, making them ideal for vegan, flexitarian and health-focused lifestyles. They’re also a natural fit for a wide range of organic products.
At Raisio, our gluten-free oats remain uncontaminated thanks to multiple thorough cleaning steps at our mill. Located in the town of Nokia, our organic-certified mill also holds BRC certification and runs entirely on carbon-neutral energy.
Bottom Line?
Our organic oats are a win-win for food producers. They’re healthy, versatile and sustainable – and, being gluten-free, they fit perfectly with today’s biggest trends: clean eating, wellness and eco-conscious living. They also give brands the chance to create premium products in the growing free-from market.
“The interest in gluten-free diets goes beyond allergies, with a growing number of consumers avoiding gluten as a lifestyle choice. The combination of organic and gluten-free can further strengthen the consumer image of a high-quality and healthy product,” Romu concludes.
At Raisio, we offer organic oats and gluten-free oat ingredients for many end uses. They’re ideal for minimally processed organic products such as oatmeal, cereal, biscuits and baked goods.
Our oat selection includes:
- groats / kernels
- flakes / rolled oats
- flours
- brans
Are you looking to add organic oats to your existing portfolio or developing something new? Now is the perfect time to get in touch and request an offer.
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